The 3 R's are Research, Rehearsal and Risk, the three elements key to moving you smoothly through the sales process. The formula alerts you to the questions you should constantly ask yourself: 1. Have I done the appropriate Research to make myself knowledgeable? 2. Have I Rehearsed my presentation so I am smooth and comfortable in my delivery, and 3. Am I committed to taking the Risk involved in this step of the process?
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The second R is Rehearsal, illustrated by the story of Gypsy Rose Lee. Rose Louise, who had her first brush with fame at age one when she won a healthy baby contest, practiced her way into show biz legend when her best selling memoir became a Broadway smash.
Presenting a product or a service is like acting - the more creative and smooth that you are in your communication, the more appealing your product will be. Nothing works to achieve a comfort zone more than role-play and practice. Gypsy Rose Lee who performed in a vaudeville routine with her sister June from the time she was 8 years old, joined the striptease troupe at Minsky's Burlesque in New York when she was 17. She developed a sophisticated song style to accompany her suggestive, teasing dancing and achieved widespread fame - a first for a Burlesque star. Her continued rehearsal on her singing and dancing allowed her to transfer her act to the legitimate Broadway stage when she played in the Ziegfeld Follies in 1936.
Although there are many stories of actresses achieving success through honing their craft, I love the story of Rose Louise Hovick because she took herself so far, ultimately having her autobiography adapted for the stage as the musical comedy Gypsy.
Has rehearsal had a positive affect on your sales performance?
