Coco Chanel, upon hearing statements she had made in an interview about her own life said, "But that sounds like a novel."
Throughout her life, believing that clothing was a disguise to be used to project a desired image, Chanel simply transformed herself into the person she needed to be to achieve her goals. Along the way, chameleon-like, she was chanteuse, horsewoman, milliner, courtesan, businesswoman and couturiere. Always a savvy self-promoter, the exterior persona she presented to the world was the image that maintained her self-esteem and helped her become the Grande Mademoiselle of fashion.
Using her story, Chapter 1 of The Eve Factor validates dressing to present an image of ourselves that will pave the way for our sales success.
By strategically designing our image, we are not abandoning our personal values - merely reflecting the commonality upon which to build a future relationship with our prospects.
Do you agree?
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