About Me

JUDITH GAUSNELL: Fashion Designer, Retail Store Owner, Fund Raiser, VP Sales - Hotels & Resorts, Speaker, Trainer, Creator of Champions

I'VE ALWAYS BEEN ATTRACTED TO ANYTHING WITH EXCESSIVE FLAIR!

As a fashion designer, I adored every new dress; as a retailer, I couldn't wait to change the window display; in fund-raising, I was always planning the next gala event. Flamboyance makes me smile. You can imagine my letdown when I got into the hotel business only to discover it was not about planning parties...it was about selling space.

SALES...HOW BORING AND ABSOLUTELY UNBECOMING FOR A WOMAN!

However, when I settled down to admit the sobering truth, it had always been about sales. Clothes are designed to sell to the public; store windows are intended to lure browsers in to buy; events are successful when people pay money to attend. I had been deceiving myself all along that I was doing something more glamorous.

Once I came to my senses and accepted the concept that sales is simply the act of making things happen, it dawned on me that women have been doing that for centuries. History is rich with biographies of women who have changed the course of civilization without taking a single sales training class. These heroines, successful in a variety of fields, all displayed a unique flair for salesmanship. They became silent mentors to me, inspiring me to try harder, make risky decisions, or continue in pursuit of seemingly unachievable goals. The Eve Factor is a book that celebrates their stories while applying the inherent skills they exhibited to modern day sales transactions.

AND HAPPILY, HISTORY'S MOST PERSUASIVE WOMEN WERE QUITE FLAMBOYANT!